Pricing for Photographers: 3 Ways to Align Your Rates with Your Value | Build and Bloom Photography Podcast
3 Ways To Align Your Rates With Your Value
Raising your prices can be a game-changer for your photography business, but it can also feel a bit intimidating. How do you know when it’s time? How do you do it confidently, without second-guessing your worth?
Today, I’m diving into 3 key things you need to know to confidently raise your prices. These strategies will help you position yourself as the photographer people want to hire, and ultimately, you’ll raise your prices the right way. Ready to up your pricing game? Let’s get started.
Oh, before we dive into the blog post. I also covered this topic over on my Build and Bloom Photography Podcast.
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1. Know Your Worth
(And Back It Up with Data)
We hear it all the time: “Know your worth!” But what does that actually mean?
Knowing your worth isn’t just about good vibes or how long you’ve been shooting—it’s about understanding the real value you bring to your clients and having the numbers and skills to back it up.
Ask yourself:
Do you know your cost of doing business?
Are you tracking your hours—everything from shooting to editing to emailing?
Have you looked at your portfolio objectively to evaluate where you could level up?
This kind of clarity gives you the confidence to raise your prices because it’s not based on feelings—it’s based on facts and results.
If you don’t know where to start with running your CODB (cost of doing business) I’ve got a photographer budget spreadsheet here that you can use.
2. Create Packages That Reflect Your Value
The next step is making sure your pricing and packages match that value.
One of the easiest ways to elevate your offers (and raise your rates) is to bundle your services into packages that feel like an experience, not just a photoshoot.
If you’re still handing over galleries with hundreds of images, I get it. I used to do the same. But here’s the truth: giving too much can actually decrease the perceived value of your work. When you flood a client with dozens of similar images, it makes each photo feel less special.
Instead, reduce the number of images and increase the quality and intention behind them. Every photo you deliver should feel curated and meaningful. And here’s the fun part: you can add value in other ways.
Think about what you can include that goes beyond just digital images. Maybe it’s a beautifully designed album. Maybe it’s a folio box with matted prints. These kinds of physical products not only elevate your brand, they give your clients something they can hold, display, and cherish for years to come.
You can also consider adding perks like extra consultation time, outfit planning, or even location scouting. The more thoughtful and personalized your experience, the easier it is to justify premium pricing. The key is to make sure your packages reflect the care, creativity, and expertise you bring to every shoot.
3. Create a Memorable Client Experience
Here’s where the magic happens: client experience. If you want to confidently charge more, you need to deliver more than just pretty photos. You need to offer an experience that feels polished and personal from start to finish.
Start by building out a workflow that sets expectations and keeps your clients informed every step of the way. Tools like HoneyBook are perfect for this. With automated emails, you can ensure your clients get everything they need before they even have to ask.
Here are a few email touchpoints to include:
A “one month out” prep email with styling tips, reminders, and a shot list questionnaire
A “day before” checklist to help them feel calm and ready for the shoot
A follow-up email with next steps and when to expect their gallery or products
These little touches make a big difference. They show that you’re organized, professional, and truly invested in their experience.
Don’t skip the discovery call.
Don’t skip the discovery call. Even if you’re still building your client base or offering lower-tier packages, hopping on a call can instantly build trust and connection. Use this time not just to go over logistics, but to listen. Ask questions about their vision, their comfort levels, and what’s important to them. When your client feels seen and heard, they’re more likely to rave about the experience and happily pay your higher rates.
Raising your prices isn’t just about slapping a new number on your packages. It’s about intentionally aligning your rates with the value you actually bring. When you back it up with data, refine your client experience, and package your services in a way that truly reflects your worth, you’ll attract clients who see your work as an investment, not just a transaction.
Oh, and if you want the full list of all six things you need in place to raise your prices? You can grab that freebie right here.
And don’t forget to tune into the full episode of the Build and Bloom Photography Podcast for even more context and actionable tips.
WHAT’S NEXT?
Join the Build and Bloom Facebook Group: it’s a kind, encouraging, and inclusive photography community for all levels of photographers. This is the best place to ask questions about your biz with 0 judgment.
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